इत्यादि (Itiyaadi) - a word that means “etc.” or “and so on” - like a thread of beautiful things that don’t end. In every hand-painted hue, carved motif, and running stitch, each handcrafted touch carries its own ‘and so on.’ At Itiyaadi, it’s more than a name. It’s a quiet promise that every creation carries a story - one that doesn't end with fabric.
Our journey weaves through hand-crafted textiles, homes filled with warmth, and moments that feel personal. It’s a collection of thoughtful expressions, crafted with care, rooted in memory, and made to last.
This is where fabric meets feeling. And where stories find a home - again and again.
At Itiyaadi, sustainability isn’t an afterthought - it’s woven into the very heart of what we create.
We believe thoughtful design begins with conscious choices - to care for the Earth, honour age-old craft, and bring you textiles that feel as good as they look.
Our home textile collections are made with 100% cotton, including our signature cotton percale - prized for its soft touch, airy weave, and long-lasting comfort. Even our quilts are filled with pure cotton, making them lightweight, breathable, and perfect all year round.
From bedsheets and pillow covers to cushion covers and quilts, each piece comes with hand-painted designs, crafted in small batches, and made in India - just for you.
We believe sustainability can be expressive - not just neutral and bare but colourful and rooted in stories that linger. At Itiyaadi, each order is thoughtfully packed in a reusable cotton cloth bag - a gentle reminder that care can extend beyond the product itself, created to bring warmth and beauty into your home, while caring gently for the world we share.